Nudging: A Very Short Guide
Citation
Cass R. Sunstein, Nudging: A Very Short Guide, 37 J. Consumer Pol'y 583 (2014).Abstract
This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.Terms of Use
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http://nrs.harvard.edu/urn-3:HUL.InstRepos:16205305
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