Taking Behavioralism Seriously: Some Evidence of Market Manipulation

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Taking Behavioralism Seriously: Some Evidence of Market Manipulation

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dc.contributor.author Kysar, Douglas A.
dc.contributor.author Hanson, Jon
dc.date.accessioned 2009-07-15T17:42:17Z
dc.date.issued 1999
dc.identifier.citation Jon D. Hanson & Douglas A. Kysar, Taking Behavioralism Seriously: Some Evidence of Market Manipulation, 112 Harv. L. Rev. 1420 (1999). en
dc.identifier.issn 0017-811X en
dc.identifier.uri http://nrs.harvard.edu/urn-3:HUL.InstRepos:3190584
dc.description.abstract An important lesson of behavioralist research is that individuals' perceptions and preferences are highly manipulable. This article presents empirical evidence of market manipulation, a previously unrecognized source of market failure. It surveys extensive qualitative and quantitative marketing research and consumer behavioral studies, reviews common practices in settings such as gas stations and supermarkets, and examines environmentally oriented and fear-based advertising. The article then focuses on the industry that has most depended upon market manipulation: the cigarette industry. Through decades of sophisticated marketing and public relations efforts, cigarette manufacturers have heightened consumer demand and lowered consumer risk perceptions. Such market manipulation may justify moving to enterprise liability, the regime advocated by the first generation of product liability scholars en
dc.language.iso en_US en
dc.relation.hasversion http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1286703 en
dash.license META_ONLY
dc.subject cigarette industry en
dc.subject tobacco industry en
dc.subject law and economics en
dc.subject products liability en
dc.subject public relations en
dc.subject marketing en
dc.subject market manipulation en
dc.subject economic behavioralism en
dc.title Taking Behavioralism Seriously: Some Evidence of Market Manipulation en
dc.relation.journal Harvard Law Review en
dash.embargo.until 10000-01-01

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