Browsing HBS Scholarly Articles by Keyword "Cognitive Psychology"
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The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
(Public Library of Science, 2016)Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive, yet ... -
Give What You Get: Capuchin Monkeys (Cebus apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics
(Public Library of Science, 2014)The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial ...