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    • Self-serving Altruism? The Lure of Unethical Actions That Benefit Others 

      Gino, Francesca; Ayal, Shahar; Ariely, Dan (Elsevier, 2013-09-03)
      In three experiments, we propose and find that individuals cheat more when others can benefit from their cheating and when the number of beneficiaries of wrongdoing increases. Our results indicate that people use moral ...