Now showing items 1-8 of 8

    • Bolstering and Restoring Feelings of Competence via the IKEA Effect 

      Mochon, Daniel; Norton, Michael Irwin; Ariely, Dan (2012)
      We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence ...
    • BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment 

      Karmarkar, Uma Reeta; Bollinger, Bryan (2015)
      As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have ...
    • Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making 

      Karmarkar, Uma Reeta; Shiv, Baba; Knutson, Brian (2015)
      Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making ...
    • Customer-Driven Misconduct: How Competition Corrupts Business Practices 

      Bennett, Victor Manuel; Pierce, Lamar; Snyder, Jason A.; Toffel, Michael Wayne (INFORMS, 2013)
      Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that ...
    • The Effect of Graphic Warnings on Sugary-Drink Purchasing 

      Donnelly, Grant E.; Zatz, Laura Y.; Svirsky, Dan; John, Leslie (SAGE Publications, 2018-06-18)
      Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We ...
    • De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution 

      Lockwood, Benjamin B; Weinzierl, Matthew Charles (Elsevier, 2015)
      The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption ...
    • Information and Subsidies: Complements or Substitutes? 

      Ashraf, Nava; Jack, B. Kelsey; Kamenica, Emir (Elsevier, 2013)
      Does providing information about a product affect the impact of price subsidies on purchases of new or unfamiliar products? This question is particularly relevant for the introduction of health products in developing ...
    • When Does a Platform Create Value by Limiting Choice? 

      Casadesus-Masanell, Ramon; Hałaburda, Hanna (Wiley-Blackwell, 2014-10-24)
      We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often ...