Optimize-and-Dispatch Architecture for Expressive Ad Auctions

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Optimize-and-Dispatch Architecture for Expressive Ad Auctions

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Title: Optimize-and-Dispatch Architecture for Expressive Ad Auctions
Author: Parkes, David C.; Sandholm, Tuomas

Note: Order does not necessarily reflect citation order of authors.

Citation: Parkes, David C. and Tuomas Sandholm. 2005. Optimize-and-dispatch architecture for expressive ad auctions. In EC '05: Proceedings of the 6th ACM Conference on Electronic Commerce, Vancouver, Canada, June 5-8, 2005, ed. Association for Computing Machinery. New York, N.Y.: ACM Press.
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Abstract: Ad auctions are generating massive amounts of revenue for online search engines such as Google. Yet, the level of expressiveness provided to participants in ad auctions could be significantly enhanced. An advantage of this could be improved competition and thus improved revenue to a seller of the right to advertise to a stream of search queries. In this paper, we outline the kinds of expressiveness that one might expect to be useful for ad auctions and introduce a high-level “optimize-and-dispatch” architecture for expressive ad auctions. The architecture is designed to enable expressiveness while retaining real-time response to search queries.
Published Version: http://www.acm.org/publications/
Other Sources: http://www.eecs.harvard.edu/econcs/pubs/sandholm.pdf
Terms of Use: This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of-use#LAA
Citable link to this page: http://nrs.harvard.edu/urn-3:HUL.InstRepos:4031551

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  • FAS Scholarly Articles [8255]
    Peer reviewed scholarly articles from the Faculty of Arts and Sciences of Harvard University

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