Measure twice, cut down error: A process for enhancing the validity of survey scales

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Measure twice, cut down error: A process for enhancing the validity of survey scales

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dc.contributor.author Gehlbach, Hunter
dc.contributor.author Brinkworth, Maureen Elizabeth
dc.date.accessioned 2012-02-07T14:51:08Z
dc.date.issued 2011
dc.identifier.citation Gehlbach, Hunter, and Maureen E. Brinkworth. Measure twice, cut down error: A process for enhancing the validity of survey scales. Review of General Psychology 15, no. 4: 380-387. en_US
dc.identifier.issn 1089-2680 en_US
dc.identifier.uri http://nrs.harvard.edu/urn-3:HUL.InstRepos:8138346
dc.description.abstract For years psychologists across many subfields have undertaken the formidable challenge of designing survey scales to assess attitudes, opinions, and behaviors. Correspondingly, scholars have written much to guide researchers in this undertaking. Yet, many new scales violate established best practices in survey design, suggesting the need for a new approach to designing surveys. This article presents six steps to facilitate the construction of questionnaire scales. Unlike previous processes, this one front-loads input from other academics and potential respondents in the item-development and revision phase with the goal of achieving credibility across both populations. Specifically, the article describes how a (1) literature review and (2) focus group/interview data can be (3) synthesized into a comprehensive list to facilitate (4) the development of items. Next, survey designers can subject the items to (5) an expert review and (6) cognitive pretesting before executing a pilot test. en_US
dc.language.iso en_US en_US
dc.relation.isversionof doi:10.1037/a0025704 en_US
dash.license OAP
dc.title Measure twice, cut down error: A process for enhancing the validity of survey scales en_US
dc.type Journal Article en_US
dc.description.version Accepted Manuscript en_US
dc.relation.journal Review of General Psychology en_US
dash.depositing.author Gehlbach, Hunter
dc.date.available 2012-02-07T14:51:08Z

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