A Logical-Historical Assessment of DTC Advertising, and a Critical Analysis of the FDAAA Amendments

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A Logical-Historical Assessment of DTC Advertising, and a Critical Analysis of the FDAAA Amendments

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dc.contributor.advisor Peter Hutt en_US
dc.contributor.author Babic, Boris
dc.date.accessioned 2012-06-03T11:32:01Z
dc.date.issued 2010
dc.identifier.citation Boris Babic, A Logical-Historical Assessment of DTC Advertising, and a Critical Analysis of the FDAAA Amendments (May 2010). en_US
dc.identifier.uri http://nrs.harvard.edu/urn-3:HUL.InstRepos:8822187
dc.description.abstract In this paper, I argue that in light of the history, development, and social implications (policy concerns) raised by the growth of DTC advertising, the 2007 FDAAA amendments are a step in the right direction. The various provisions related to DTC advertising strike a fairly good balance between allowing the flow of information, on the one hand, and minimizing risks from DTC advertising, on the other. First, I develop a four-fold conceptual framework within which we can situate various debates over the wisdom of DTC advertising. Second, I explore the FDA’s regulatory structure. Third, I look at the history and development of DTC advertising. Fourth, I look at post-1999 developments that shaped the ultimate form of the 2007 Amendments. Finally, I critically evaluate the 2007 Amendments and, having laid the foundation four my argument in sections 1-4, I defend the wisdom and constitutionality of the Amendments. en_US
dash.license LAA
dc.subject.other Food and Drug Law en_US
dc.title A Logical-Historical Assessment of DTC Advertising, and a Critical Analysis of the FDAAA Amendments en_US
dc.type Paper (for course/seminar/workshop) en_US
dc.date.available 2012-06-03T11:32:01Z

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