Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid

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Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid

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dc.contributor.advisor Hutt, Peter Barton en_US
dc.contributor.author Schreiber, Stacey L. en_US
dc.date.accessioned 2012-06-07T03:50:18Z
dc.date.issued 2003 en_US
dc.identifier.citation Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid (2003 Third Year Paper) en
dc.identifier.uri http://nrs.harvard.edu/urn-3:HUL.InstRepos:8846778
dc.description.abstract Prilosec purple, Viagra blue, and Prozac green and cream: pharmaceutical product design is on the rise, and the future is even brighter. As design features come into view, protection against copying is critical to maintaining the effectiveness of these source-identifying marks. The current state of trademark law allows drug manufacturers to prevent competitors from producing similar medications with the same appearance or identifying design feature. However, while most courts have been increasingly sympathetic to product design protection, these tools are not yet being fully utilized by the pharmaceutical industry. This paper describes the current state of trademark and trade dress protection of pharmaceutical product design, such as color, shape, and flavor and provides insight into why pharmaceutical companies have yet to take full advantage of available trademark and trade dress protection. en
dc.language.iso en_US en
dash.license LAA en_US
dc.subject Food and Drug Law en
dc.subject pharmaceutical product design, en
dc.subject trademark, en
dc.subject trade dress, en
dc.subject colors, en
dc.subject flavors, en
dc.subject shapes en
dc.title Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid en
dc.type Paper (for course/seminar/workshop) en_US
dc.date.available 2012-06-07T03:50:18Z

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