Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid

Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid

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Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid

dc.contributor.advisor	Hutt, Peter Barton	en_US
dc.contributor.author	Schreiber, Stacey L.	en_US
dc.date.accessioned	2012-06-07T03:50:18Z
dc.date.issued	2003	en_US
dc.identifier.citation	Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid (2003 Third Year Paper)	en
dc.identifier.uri	http://nrs.harvard.edu/urn-3:HUL.InstRepos:8846778
dc.description.abstract	Prilosec purple, Viagra blue, and Prozac green and cream: pharmaceutical product design is on the rise, and the future is even brighter. As design features come into view, protection against copying is critical to maintaining the effectiveness of these source-identifying marks. The current state of trademark law allows drug manufacturers to prevent competitors from producing similar medications with the same appearance or identifying design feature. However, while most courts have been increasingly sympathetic to product design protection, these tools are not yet being fully utilized by the pharmaceutical industry. This paper describes the current state of trademark and trade dress protection of pharmaceutical product design, such as color, shape, and flavor and provides insight into why pharmaceutical companies have yet to take full advantage of available trademark and trade dress protection.	en
dc.language.iso	en_US	en
dash.license	LAA	en_US
dc.subject	Food and Drug Law	en
dc.subject	pharmaceutical product design,	en
dc.subject	trademark,	en
dc.subject	trade dress,	en
dc.subject	colors,	en
dc.subject	flavors,	en
dc.subject	shapes	en
dc.title	Dollar and Senses: Pharmaceutical Product Design is Becoming Vivid	en
dc.type	Paper (for course/seminar/workshop)	en_US
dc.date.available	2012-06-07T03:50:18Z