The Image and Politics of Coca-Cola: From the Early Years to the Present

The Image and Politics of Coca-Cola: From the Early Years to the Present

DSpace/Manakin Repository

The Image and Politics of Coca-Cola: From the Early Years to the Present

dc.contributor.advisor	Hutt, Peter Barton	en_US
dc.contributor.author	Al-Othman, Dalia	en_US
dc.date.accessioned	2012-06-07T20:27:37Z
dc.date.issued	2001	en_US
dc.identifier.citation	The Image and Politics of Coca-Cola: From the Early Years to the Present (2001 Third Year Paper)	en
dc.identifier.uri	http://nrs.harvard.edu/urn-3:HUL.InstRepos:8852150
dc.description.abstract	This paper examines the history of Coca-Cola from its early years to the present and discusses how the Company perpetuated the various images it sought for Coke through brilliant leadership, marketing, and the manipulation of events, and how it was able to develop and use its political connections to overcome government-created obstacles and cultural resistance to its products both within and without the United States. The paper will discuss the history of Coca-Colaâ€™s international expansion and will examine instances in which the Companyâ€™s image appeared to be in direct contradiction with its actions on the international level. Lastly, this paper will describe the Companyâ€™s current marketing strategies, and will address the question of corporate social and ethical responsibility and determine whether or not it is a topic that the Company ought to concern itself with in the future.	en
dc.language.iso	en_US	en
dash.license	LAA	en_US
dc.subject	Food and Drug Law	en
dc.subject	coca-cola	en
dc.subject	coke	en
dc.title	The Image and Politics of Coca-Cola: From the Early Years to the Present	en
dc.type	Paper (for course/seminar/workshop)	en_US
dc.date.available	2012-06-07T20:27:37Z