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    • Winners Love Winning and Losers Love Money 

      Kassam, Karim; Morewedge, Carey K.; Gilbert, Daniel Todd; Wilson, Timothy D. (SAGE Publications, 2011)
      Salience and satisfaction are important factors in determining the comparisons that people make. We hypothesized that people make salient comparisons first, and then make satisfying comparisons only if salient comparisons ...