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Quantitative Analysis of Culture Using Millions of Digitized Books 

Michel, Jean-Baptiste; Shen, Yuan Kui; Aiden, Aviva Presser; Veres, Adrian; Gray, Matthew K.; Google Books Team; Pickett, Joseph; Hoiberg, Dale; Clancy, Dan; Norvig, Peter; Orwant, Jon; Pinker, Steven; Nowak, Martin A.; Aiden, Erez Lieberman (American Association for the Advancement of Science, 2011)
We constructed a corpus of digitized texts containing about 4% of all books ever printed. Analysis of this corpus enables us to investigate cultural trends quantitatively. We survey the vast terrain of ‘culturomics,’ ...
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Infectious Disease Modeling of Social Contagion in Networks 

Hill, Alison Lynn; Rand, David Gertler; Nowak, Martin A.; Christakis, Nicholas Alexander (Public Library of Science, 2010)
Many behavioral phenomena have been found to spread interpersonally through social networks, in a manner similar to infectious diseases. An important difference between social contagion and traditional infectious diseases, ...
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The Evolution of Antisocial Punishment in Optional Public Goods Games 

Rand, David Gertler; Nowak, Martin A. (Nature Publishing Group, 2011)
Cooperation, where one individual incurs a cost to help another, is a fundamental building block of the natural world and human society. It has been suggested that costly punishment can promote the evolution of cooperation, ...
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Evolution of In-Group Favoritism 

Fu, Feng; Tarnita, Corina Elena; Christakis, Nicholas Alexander; Wang, Long; Rand, David Gertler; Nowak, Martin A. (Nature Publishing Group, 2012)
In-group favoritism is a central aspect of human behavior. People often help members of their own group more than members of other groups. Here we propose a mathematical framework for the evolution of in-group favoritism ...
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The logic of indirect speech 

Pinker, Steven; Nowak, Martin; Lee, James J. (National Academy of Sciences, 2008)
When people speak, they often insinuate their intent indirectly rather than stating it as a bald proposition. Examples include sexual come-ons, veiled threats, polite requests, and concealed bribes. We propose a three-part ...
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An Evolutionary Explanation for Ineffective Altruism 

Burum, Bethany; Nowak, Martin A.; Hoffman, Moshe (Springer Science and Business Media LLC, 2020-10-12)
We donate billions to charities each year, yet much of our giving is ineffective. Why are we motivated to give but not to give effectively? Building on evolutionary game theory, we argue that donors evolved (genetically ...

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