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dc.contributor.authorMullainathan, Sendhil
dc.contributor.authorSchwartzstein, Joshua
dc.contributor.authorShleifer, Andrei
dc.date.accessioned2013-09-13T17:52:17Z
dc.date.issued2008
dc.identifier.citationMullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. 2008. Coarse thinking and persuasion. Quarterly Journal of Economics 123, no. 2: 577-619en_US
dc.identifier.issn0033-5533en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:11022284
dc.description.abstractWe present a model of uninformative persuasion in which individuals “think coarsely”: they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage of: (i) transference, whereby individuals transfer the informational content of a given message from situations in a category where it is useful to those where it is not, and (ii) framing, whereby objectively useless information influences individuals' choice of category. The model sheds light on uninformative advertising and product branding, as well as on some otherwise anomalous evidence on mutual fund advertising.en_US
dc.description.sponsorshipEconomicsen_US
dc.language.isoen_USen_US
dc.publisherMIT Pressen_US
dc.relation.isversionofhttp://dx.doi.org/10.1162/qjec.2008.123.2.577en_US
dash.licenseOAP
dc.titleCoarse Thinking and Persuasionen_US
dc.description.versionAccepted Manuscripten_US
dc.relation.journalQuarterly Journal of Economicsen_US
dash.depositing.authorShleifer, Andrei
dc.date.available2013-09-13T17:52:17Z
dc.identifier.doi10.1162/qjec.2008.123.2.577*
workflow.legacycommentsOLD no AA was onfile for Prof. Mullainathan, originally listed as the depositing author, but we have one for Prof Shleifer. Changing and committing.en_US
dash.contributor.affiliatedSchwartzstein, Joshua
dash.contributor.affiliatedShleifer, Andrei
dash.contributor.affiliatedMullainathan, Sendhil
dc.identifier.orcid0000-0001-8508-4052


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