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dc.contributor.authorNorton, Michael Irwin
dc.contributor.authorMochon, Daniel
dc.contributor.authorAriely, Dan
dc.date.accessioned2014-04-30T19:16:13Z
dc.date.issued2012
dc.identifier.citationNorton, Michael I., Daniel Mochon, and Dan Ariely. 2012. “The IKEA Effect: When Labor Leads to Love.” Journal of Consumer Psychology 22 (3) (July): 453–460.en_US
dc.identifier.issn1057-7408en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:12136084
dc.description.abstractIn four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as similar in value to experts' creations, and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the IKEA effect dissipated. Finally, we show that labor increases valuation for both “do-it-yourselfers” and novices.en_US
dc.language.isoen_USen_US
dc.publisherElsevier BVen_US
dc.relation.isversionofdoi:10.1016/j.jcps.2011.08.002en_US
dash.licenseOAP
dc.subjectEfforten_US
dc.subjectLaboren_US
dc.subjectCo-Creationen_US
dc.subjectCustomizationen_US
dc.subjectDissonanceen_US
dc.titleThe IKEA effect: When labor leads to loveen_US
dc.typeJournal Articleen_US
dc.description.versionAccepted Manuscripten_US
dc.relation.journalJournal of Consumer Psychologyen_US
dash.depositing.authorNorton, Michael Irwin
dc.date.available2014-04-30T19:16:13Z
dc.identifier.doi10.1016/j.jcps.2011.08.002*
dash.contributor.affiliatedNorton, Michael


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