Browsing HBS Theses and Dissertations by Keyword "Commerce-Business"

Now showing items 1-2 of 2

    • Essays on Cognition in Strategy 

      Menon, Anoop Ramachandran
      This dissertation explores some of the implications of a richer conceptualization of human cognitive processes on three strategically important phenomena. Each essay explores its phenomenon of interest using findings on ...

    • Essays on the Digital Consumer: Models of Engagement, Upgrade, and Referral Behaviors 

      Lee, Clarence
      In this dissertation, I present three essays on two empirical models of consumers using Web services. Business-to-consumer (B2C) Web services, such as Facebook, Dropbox and Pandora, have become a major part of the economy. ...