Effective operating models based on carefully selected resources, processes and logic allow organizations to develop the right products and services and deliver them to customers. However, there has been little investigation ...

This research investigates the continuum of choice—unseen, unanticipated causes and consequences of consumer decisions. Three essays investigate hidden factors that influence the choices we make, subtle ways to affect ...

Through a qualitative study of professionals whose careers span the public and private sectors, I develop theory on boundary crossing in a career. I find that two role orientations – gold-star and north-star orientation – ...

Firms increasingly adopt online and multi-channel marketing strategies to reach and persuade consumers. Therefore, designing an effective marketing mix is critical to their success. The aim of my dissertation is to understand ...

This dissertation is comprised of three studies investigating sources of variation in firm practices. Firm practices may differ both due to differences in the practices firms choose to implement – different types of firms ...

The internet has revolutionized marketing. Firms use the internet to procure advertising content, reach consumers, and offer a convenient channel of purchase. Given the growing importance of the internet, marketers must ...

This research examines the effects of firm transparency on consumer behavior. Three essays investigate how consumer behavior changes when firms are transparent about costs, wages, and promotional strategies. Essay one ...

This dissertation addresses institutional development in emerging economies, as well as its implications on firm strategy. Specifically, as emerging markets are characterized by “institutional voids”, that is, the absence ...

Given increased competition with for-profit firms, the issue of the comparative advantage of non-profit organizations is renewed. While non-profits may want to differentiate themselves when faced with additional non-profit ...

Social hierarchies can prevent teams from hearing and using all of their members’ contributions. They are also ubiquitous and difficult to change, reinforced by conscious and unconscious factors as well as social-structural ...