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Consumer Behavior in Close Relationships
My dissertation is composed of three papers examining consumer decision-making in the context of close, personal relationships. Countless consumer decisions, from small (e.g., bringing soup to a sick friend) to large (e.g., ...
Experimental Approaches to Strategy and Innovation
Firms continue to adopt business experimentation to shape product innovation and help form business strategy. In this dissertation, I explore boundary conditions to business experimentation for strategy and innovation ...