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Symbolic Consumption and Alternative Signals of Status
(2015-05-26)
My dissertation is composed of three papers on symbolic consumption–how consumers use products, brands, and time to express who they are and signal status. The first paper (Brand Tourists: How Non–Core Users Enhance the ...
Essays on the Social Consumer: Peer Influence in the Adoption and Engagement of Digital Goods
(2015-05-26)
In this dissertation, I study how consumers influence each other in the adoption and engagement of digital goods.
In the first essay, I study peer influence in mobile game adoption. Although peer effects are expected to ...