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Symbolic Consumption and Alternative Signals of Status
My dissertation is composed of three papers on symbolic consumption–how consumers use products, brands, and time to express who they are and signal status. The first paper (Brand Tourists: How Non–Core Users Enhance the ...
Essays on the Social Consumer: Peer Influence in the Adoption and Engagement of Digital Goods
In this dissertation, I study how consumers influence each other in the adoption and engagement of digital goods. In the first essay, I study peer influence in mobile game adoption. Although peer effects are expected to ...