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dc.contributor.authorZhang, Ting
dc.contributor.authorGino, Francesca
dc.contributor.authorMargolis, Joshua D.
dc.date.accessioned2014-12-09T14:44:58Z
dc.date.issued2014-12-09
dc.identifier.citationZhang, Ting, Francesca Gino, and Joshua Margolis. "Does 'Could' Lead to Good? Toward a Theory of Moral Insight." Harvard Business School Working Paper, No. 14-118, June 2014.en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:13479243
dc.description.abstractWe introduce the construct of moral insight and study how it can be elicited when people face ethical dilemmas—challenging decisions that feature tradeoffs between competing and seemingly incompatible values. Moral insight consists of discovering solutions that move beyond selecting one conflicting ethical option over another. Moral insight encompasses both a cognitive process and a discernible output: it involves the realization that an ethical dilemma might be addressed other than by conceding one set of moral imperatives to meet another, and it involves the generation of solutions that allow competing objectives to be met. Across four studies, we find that moral insight is generated when individuals are prompted to consider the question "What could I do?" in place of their intuitive approach of considering "What should I do?" Together, these studies point toward a theory of moral insight and important practical implications.en_US
dc.language.isoen_USen_US
dash.licenseOAP
dc.titleDoes "Could" Lead to Good? Toward a Theory of Moral Insighten_US
dc.typeResearch Paper or Reporten_US
dc.description.versionAuthor's Originalen_US
dc.relation.journalHarvard Business School working paper series # 14-118en_US
dash.depositing.authorGino, Francesca
dc.date.available2014-12-09T14:44:58Z
dash.contributor.affiliatedMargolis, Joshua
dash.contributor.affiliatedZhang, Ting
dash.contributor.affiliatedGino, Francesca


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