How behavioral economics can help to avoid ‘The last mile problem’ in whole genome sequencing

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How behavioral economics can help to avoid ‘The last mile problem’ in whole genome sequencing

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Title: How behavioral economics can help to avoid ‘The last mile problem’ in whole genome sequencing
Author: Blumenthal-Barby, Jennifer S; McGuire, Amy L; Green, Robert C; Ubel, Peter A

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Citation: Blumenthal-Barby, Jennifer S, Amy L McGuire, Robert C Green, and Peter A Ubel. 2015. “How behavioral economics can help to avoid ‘The last mile problem’ in whole genome sequencing.” Genome Medicine 7 (1): 3. doi:10.1186/s13073-015-0132-8. http://dx.doi.org/10.1186/s13073-015-0132-8.
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Abstract: Editorial summary Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the ‘last mile problem’ - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.
Published Version: doi:10.1186/s13073-015-0132-8
Other Sources: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4302430/pdf/
Terms of Use: This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of-use#LAA
Citable link to this page: http://nrs.harvard.edu/urn-3:HUL.InstRepos:13890734
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