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dc.contributor.authorSezer, Ovul
dc.contributor.authorGino, Francesca
dc.contributor.authorNorton, Michael Irwin
dc.date.accessioned2015-04-24T13:27:44Z
dc.date.issued2015-04-24
dc.identifier.citationSezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy." Harvard Business School Working Paper, No. 15-080, April 2015.en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:14725901
dc.description.abstractHumblebragging – bragging masked by a complaint – is a distinct and, given the rise of social media, increasingly ubiquitous form of self-promotion. We show that although people often choose to humblebrag when motivated to make a good impression, it is an ineffective self-promotional strategy. Five studies offer both correlational and causal evidence that humblebragging has both global costs – reducing liking and perceived sincerity – and specific costs: it is even ineffective in signaling the specific trait that that a person wants to promote. Moreover, humblebragging is less effective than simply complaining, because complainers are at least seen as sincere. Despite people’s belief that combining bragging and complaining confers the benefits of both self-promotion strategies, humblebragging fails to pay off.en_US
dc.language.isoen_USen_US
dash.licenseOAP
dc.titleHumblebragging: A Distinct – and Ineffective – Self-Presentation Strategyen_US
dc.typeResearch Paper or Reporten_US
dc.description.versionAuthor's Originalen_US
dc.relation.journalHarvard Business School working paper series # 15-080en_US
dash.depositing.authorGino, Francesca
dc.date.available2015-04-24T13:27:44Z
dash.contributor.affiliatedSezer, Ovul
dash.contributor.affiliatedGino, Francesca
dash.contributor.affiliatedNorton, Michael


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