Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

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Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Show simple item record Sezer, Ovul Gino, Francesca Norton, Michael Irwin 2015-04-24T13:27:44Z 2015-04-24
dc.identifier.citation Sezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy." Harvard Business School Working Paper, No. 15-080, April 2015. en_US
dc.description.abstract Humblebragging – bragging masked by a complaint – is a distinct and, given the rise of social media, increasingly ubiquitous form of self-promotion. We show that although people often choose to humblebrag when motivated to make a good impression, it is an ineffective self-promotional strategy. Five studies offer both correlational and causal evidence that humblebragging has both global costs – reducing liking and perceived sincerity – and specific costs: it is even ineffective in signaling the specific trait that that a person wants to promote. Moreover, humblebragging is less effective than simply complaining, because complainers are at least seen as sincere. Despite people’s belief that combining bragging and complaining confers the benefits of both self-promotion strategies, humblebragging fails to pay off. en_US
dc.language.iso en_US en_US
dash.license OAP
dc.title Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy en_US
dc.type Research Paper or Report en_US
dc.description.version Author's Original en_US
dc.relation.journal Harvard Business School working paper series # 15-080 en_US Gino, Francesca 2015-04-24T13:27:44Z

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