Browsing FAS Scholarly Articles by Keyword "direct-to-consumer advertising"
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Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes
(Frontiers Media S.A., 2016)Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce “boomerang effects,” meaning they reduce the perceived effectiveness of a potential alternative option: non-pharmaceutical treatment ...