A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation

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A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation

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Title: A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation
Author: Criss, Shaniece; Tran, Alvin; Ganter, Claudia; Aftosmes-Tobio, Alyssa; Gortmaker, Steven; Viswanath, Kasisomayajula; Kwass, Jo-Ann; Davison, Kirsten K.

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Citation: Criss, Shaniece, Alvin Tran, Claudia Ganter, Alyssa Aftosmes-Tobio, Steven Gortmaker, Kasisomayajula Viswanath, Jo-Ann Kwass, and Kirsten K. Davison. 2016. “A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation.” International Journal of Environmental Research and Public Health 13 (4): 404. doi:10.3390/ijerph13040404. http://dx.doi.org/10.3390/ijerph13040404.
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Abstract: A media competition was part of the Massachusetts Childhood Obesity Research Demonstration (MA-CORD) Study. Criss et al., previously outlined the development and implementation of the competition, including variation in reach and adoption of the intervention across schools and afterschool programs. In this qualitative study, we examine community, provider, and organizational factors that explain the variation of media competition reach in school and afterschool programs, and describe the awareness of the media competition across other community sectors. Durlak and DuPre’s ecological framework for understanding effective implementation provided the theoretical underpinnings for this study. Fifty-four key informant interviews were conducted, transcribed, and analyzed. Organizational capacity of committed teachers/staff and adaptability of the media competition seemed to be drivers for higher reach within school and afterschool programs. Salient themes that emerged as facilitators of effective implementation were having a cascade of champions and providing opportunity to participate in the media competition outside traditional class time. Clinics and coalitions were identified as additional sectors aware of the media competition. Specifically, our findings offer a new perspective on intervention design and a recommended direction for further study.
Published Version: doi:10.3390/ijerph13040404
Other Sources: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4847066/pdf/
Terms of Use: This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of-use#LAA
Citable link to this page: http://nrs.harvard.edu/urn-3:HUL.InstRepos:27320406
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