Browsing HLS Student Papers by Keyword "Wyeth Lab"
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PEREZ v. WYETH LABORATORIES INC. & THE WISDOM OF AN ADVERTISING EXCEPTION TO THE LEARNED INTERMEDIARY RULE
(2000)On August 9, 1999, the Supreme Court of New Jersey issued the first high-level court opinion to recognize a direct-to-consumer ("DTC") advertising exception to the learned intermediary rule. Although the manufacturer in ...