Gender Differences in the Motivational Processing of Facial Beauty

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Gender Differences in the Motivational Processing of Facial Beauty

Show simple item record Chi, Won Levy, Boaz Lukas, Scott Ariely, Dan Mazar, Nina Elman, Igor 2009-08-04T18:00:10Z 2008
dc.identifier.citation Levy, Boaz, Dan Ariely, Nina Mazar, Won Chi, Scott Lukas, and Igor Elman. 2008. Gender differences in the motivational processing of facial beauty. Learning and Motivation 39(2): 136-145. en
dc.identifier.issn 0023-9690 en
dc.description.abstract Gender may be involved in the motivational processing of facial beauty. This study applied a behavioral probe, known to activate brain motivational regions, to healthy heterosexual subjects. Matched samples of men and women were administered two tasks: (a) key pressing to change the viewing time of average or beautiful female or male facial images, and (b) rating the attractiveness of these images. Men expended more effort (via the key-press task) to extend the viewing time of the beautiful female faces. Women displayed similarly increased effort for beautiful male and female images, but the magnitude of this effort was substantially lower than that of men for beautiful females. Heterosexual facial attractiveness ratings were comparable in both groups. These findings demonstrate heterosexual specificity of facial motivational targets for men, but not for women. Moreover, heightened drive for the pursuit of heterosexual beauty in the face of regular valuational assessments, displayed by men, suggests a gender-specific incentive sensitization phenomenon. en
dc.description.sponsorship Psychology en
dc.language.iso en_US en
dc.publisher Elsevier en
dc.relation.isversionof en
dash.license META_ONLY
dc.subject women en
dc.subject male en
dc.subject motivation en
dc.subject reinforcement en
dc.subject men en
dc.subject reward en
dc.subject sex en
dc.subject incentive sensitization en
dc.subject female en
dc.subject heterosexual en
dc.title Gender Differences in the Motivational Processing of Facial Beauty en
dc.type Journal Article
dc.description.version Version of Record
dc.relation.journal Learning and Motivation en Lukas, Scott
dash.embargo.until 10000-01-01

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