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    • How Beliefs about Self-creation Inflate Value in the Human Brain 

      Koster, Raphael; Sharot, Tali; Yuan, Rachel; De Martino, Benedetto; Norton, Michael Irwin; Dolan, Raymond J. (Frontiers Research Foundation, 2015)
      Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created ...