Browsing HBS Scholarly Articles by Author "Allenby, Greg"

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    • Structural Models of Complementary Choices 

      Berry, Steven; Khwaja, Ahmed; Kumar, Vineet; Musalem, Andres; Wilbur, Kenneth C.; Allenby, Greg; Anand, Bharat N.; Chintagunta, Pradeep; Hanemann, W. Michael; Jeziorski, Przemek; Mele, Angelo (2014)
      Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), ...