Browsing HBS Scholarly Articles by Author "Tsay, Chia-Jung"

Now showing items 1-2 of 2

    • Creating Reciprocal Value Through Operational Transparency 

      Buell, Ryan Williams; Kim, Tami; Tsay, Chia-Jung (2014-12-09)
      We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, ...

    • Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes 

      Milkman, Katherine L.; Mazza, Mary Carol; Shu, Lisa L.; Tsay, Chia-Jung; Bazerman, Max (Elsevier BV, 2012-01)
      Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce the harmful consequence ...