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    • Paying It Forward: Generalized Reciprocity and the Limits of Generosity 

      Gray, Kurt; Ward, Adrian Frank; Norton, Michael Irwin (2013-04-18)
      When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in kind. What happens when people cannot reciprocate, but instead have the chance to be cruel or kind ...