Browsing HBS Scholarly Articles by Author "Barasz, Kate"

Now showing items 1-4 of 4

    • Consumer Disclosure 

      Kim, Tami; Barasz, Kate; John, Leslie (Wiley, 2020-12-12)
      As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces ...

    • Opportunity Neglect: An Aversion to Low-Probability Gains 

      Prinsloo, Emily; Barasz, Kate; John, Leslie; Norton, Michael (SAGE Publications, 2022-09-26)
      Seven preregistered studies ( N = 2,890, adult participants) conducted in the field, in the lab, and online documented opportunity neglect: a tendency to reject opportunities with low probability of success even when they ...

    • Pseudo-set framing 

      Barasz, Kate; John, Leslie; Keenan, Elizabeth Ann; Norton, Michael (American Psychological Association (APA), 2017-10)
      Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 ...

    • The Role of (Dis)similarity in (Mis)predicting Others’ Preferences 

      Barasz, Kate; Kim, Tami; John, Leslie (American Marketing Association (AMA), 2016)
      Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, ...