Browsing HBS Scholarly Articles by Author "Zatz, Laura Y."
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The Effect of Graphic Warnings on Sugary-Drink Purchasing
Donnelly, Grant E.; Zatz, Laura Y.; Svirsky, Dan; John, Leslie (SAGE Publications, 2018-06-18)Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We ...