Browsing HBS Scholarly Articles by Author "Karmarkar, Uma Reeta"
Now showing items 1-4 of 4
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Asymmetric Effects of Favorable and Unfavorable Information on Decision-making Under Ambiguity
Peysakhovich, Alexander; Karmarkar, Uma Reeta (INFORMS, 2015-12-01)Most daily decisions involve uncertainty about outcome probabilities arising from incomplete knowledge, i.e., ambiguity. We explore how the addition of partial information affects these types of choices using theoretical ... -
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
Karmarkar, Uma Reeta; Bollinger, Bryan (2015)As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have ... -
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
Karmarkar, Uma Reeta; Shiv, Baba; Knutson, Brian (2015)Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making ... -
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice
Karmarkar, Uma Reeta; Shiv, Baba; Spencer, Rebecca M.C. (Wiley-Blackwell, 2016-09-22)Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact ...