Now showing items 1-4 of 4

    • Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes 

      John, Leslie; Emrich, Oliver; Gupta, Sunil; Norton, Michael Irwin (2017)
      Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and ...
    • Lifting the Veil: The Benefits of Cost Transparency 

      Mohan, Bhavya; Buell, Ryan Williams; John, Leslie (2014-11-07)
      A firm’s costs are typically tightly-guarded secrets. However, across a field study and six laboratory experiments we identify when and why firms benefit from revealing unit cost information to consumers. A natural field ...
    • The Role of (Dis)similarity in (Mis)predicting Others’ Preferences 

      Barasz, Kate; Kim, Tami; John, Leslie (American Marketing Association (AMA), 2016)
      Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, ...
    • What Is Privacy Worth? 

      Acquisti, Alessandro; John, Leslie; Loewenstein, George (University of Chicago Press, 2013)
      Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision ...