Now showing items 1-2 of 2

    • Creating Reciprocal Value Through Operational Transparency 

      Buell, Ryan Williams; Kim, Tami; Tsay, Chia-Jung (2014-12-09)
      We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, ...
    • The Role of (Dis)similarity in (Mis)predicting Others’ Preferences 

      Barasz, Kate; Kim, Tami; John, Leslie (American Marketing Association (AMA), 2016)
      Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, ...