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    • The Slow Decay and Quick Revival of Self-deception 

      Chance, Zoe; Gino, Francesca; Norton, Michael Irwin; Ariely, Dan (Frontiers Research Foundation, 2015)
      People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ...