Browsing HBS Scholarly Articles by Author "Ferreira, Kristine"

Now showing items 1-4 of 4

    • Analytics for an Online Retailer: Demand Forecasting and Price Optimization 

      Ferreira, Kristine Dianne; Lee, Bin Hong Alex; Simchi-Levi, David (INFORMS, 2016-05-06)
      We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, ...

    • Assortment Rotation and the Value of Concealment 

      Ferreira, Kris Dianne; Goh, Joel Weiqiang (2017-03-22)
      Assortment rotation – the retailing practice of changing the assortment of products offered to customers – has recently been used as a competitive advantage for both brick-and-mortar and online retailers. Fast-fashion ...

    • Learning to Rank an Assortment of Products 

      Ferreira, Kristine; Parthasarathy, Sunanda; Sekar, Shreyas (Institute for Operations Research and the Management Sciences (INFORMS), 2022-03)
      We consider the product-ranking challenge that online retailers face when their customers typically behave as “window shoppers.” They form an impression of the assortment after browsing products ranked in the initial ...

    • Online Network Revenue Management Using Thompson Sampling 

      Ferreira, Kristine; Simchi-Levi, David; Wang, He (Institute for Operations Research and the Management Sciences (INFORMS), 2018-11)
      We consider a price-based network revenue management problem where a retailer aims to maximize revenue from multiple products with limited inventory over a finite selling season. As common in practice, we assume the demand ...