Browsing HBS Scholarly Articles by Author "Zervas, Georgios"
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Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
Luca, Michael; Zervas, Georgios (INFORMS, 2015-09-29)Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. ...