Browsing HBS Scholarly Articles by Author "Adams, Gabrielle S."
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The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo
Adams, Gabrielle S.; Flynn, Francis J.; Norton, Michael Irwin (Sage, 2012)Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than ...