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Ibanez, Maria R.; Toffel, Michael Wayne
(Harvard Business School working paper series # 17-090, 2017-06-28)
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Hugill, Andrea R.; Short, Jodi L.; Toffel, Michael Wayne
(Harvard Business School working paper series # 17-001, 2016-08-24)
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Staats, Bradley R.; KC, Diwas S.; Gino, Francesca
(Harvard Business School working paper # 16-015, 2015-08-17)
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