Browsing HBS Scholarly Articles by Keyword "CD-ROM"
Now showing items 1-1 of 1
-
The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence
(Wiley, 2017-05)The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the ...