Now showing items 1-2 of 2

    • Playing Favorites: How Firms Prevent the Revelation of Bad News 

      Cohen, Lauren Harry; Lou, Dong; Malloy, Christopher James (2014-01-13)
      We explore a subtle but important mechanism through which firms manipulate their information environments. We show that firms control information flow to the market through their specific organization and choreographing ...
    • Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness 

      Kim, Tami; Barasz, Katherine; John, Leslie (Oxford University Press (OUP), 2019-02-07)
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and ...