Browsing HBS Scholarly Articles by Keyword "Market Entry and Exit"

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    • Product Quality and Entering Through Tying: Experimental Evidence 

      Kim, Hyunjin; Luca, Michael (Institute for Operations Research and the Management Sciences (INFORMS), 2019-02)
      Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, ...