Now showing items 1-4 of 4

    • "I’ll Have One of Each": How Separating Rewards into (Meaningless) Categories Increases Motivation 

      Wiltermuth, Scott S.; Gino, Francesca (American Psychological Association, 2012-12-07)
      We propose that separating rewards into categories can increase motivation, even when those categories are meaningless. Across six experiments, people were more motivated to obtain one reward from one category and another ...
    • Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior 

      Rudi, Nils; Drake, David Francis (INFORMS, 2014)
      In an experimental newsvendor setting we investigate three phenomena: level behavior—the decision-maker's average ordering tendency; adjustment behavior—the tendency to adjust period-to-period order quantities; and observation ...
    • The (Perceived) Meaning of Spontaneous Thoughts 

      Morewedge, Carey K.; Giblin, Colleen; Norton, Michael Irwin (American Psychological Association, 2014)
      Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give ...
    • Rituals Enhance Consumption 

      Vohs, Kathleen D.; Wang, Yajin; Gino, Francesca; Norton, Michael Irwin (2013-05-31)
      Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances the enjoyment of ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that ...