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  • Norton, Michael$:$ (42)
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Bolstering and Restoring Feelings of Competence via the IKEA Effect 

Mochon, Daniel; Norton, Michael Irwin; Ariely, Dan (2012)
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence ...
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Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending 

Aknin, Lara B.; Dunn, Elizabeth W.; Whillans, Ashley V.; Grant, Adam M.; Norton, Michael Irwin (Elsevier, 2013)
When does giving lead to happiness? Here, we present two studies demonstrating that the emotional benefits of spending money on others (prosocial spending) are unleashed when givers are aware of their positive impact. ...
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Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off 

Dunn, Elizabeth W.; Aknin, Lara B.; Norton, Michael Irwin (2013-10-21)
While a great deal of research has shown that people with more money are somewhat happier than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In ...
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Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal 

Aknin, Lara B.; Barrington-Leigh, Christopher P.; Dunn, Elizabeth W.; Helliwell, John F.; Burns, Justine; Biswas-Diener, Robert; Kemeza, Imelda; Nyende, Paul; Ashton-James, Claire; Norton, Michael Irwin (American Psychological Association, 2013)
This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study ...
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Give What You Get: Capuchin Monkeys (Cebus apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics 

Leimgruber, Kristin L.; Ward, Adrian F.; Widness, Jane; Norton, Michael I.; Olson, Kristina R.; Gray, Kurt; Santos, Laurie R. (Public Library of Science, 2014)
The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial ...
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Prosocial Bonuses Increase Employee Satisfaction and Team Performance 

Anik, Lalin; Aknin, Lara B.; Dunn, Elizabeth W.; Norton, Michael Irwin; Quoidbach, Jordi (Public Library of Science, 2013-10-21)
In three field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in ...
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Non-Standard Matches and Charitable Giving 

Sanders, Michael; Smith, Sarah; Norton, Michael Irwin (2013-05-21)
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. The most common of these incentives is a match ...
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Rituals Enhance Consumption 

Vohs, Kathleen D.; Wang, Yajin; Gino, Francesca; Norton, Michael Irwin (2013-05-31)
Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances the enjoyment of ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that ...
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Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries 

Norton, Michael Irwin; Gino, Francesca (2013-05-31)
Three experiments explored the impact of mourning rituals after losses—of loved ones, lovers, and lotteries—on mitigating grief. Participants who were directed to reflect on past rituals or who were assigned to complete ...
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Contingent Match Incentives Increase Donations 

Anik, Lalin; Norton, Michael Irwin; Ariely, Dan (2014-07-23)
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., ...
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Except where otherwise noted, this work is subject to a Creative Commons Attribution 4.0 International License, which allows anyone to share and adapt our material as long as proper attribution is given. For details and exceptions, see the Harvard Library Copyright Policy ©2022 Presidents and Fellows of Harvard College.

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