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Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
(2017)
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and ...
Pseudo-set framing
(American Psychological Association (APA), 2017-10)
Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 ...
Opportunity Neglect: An Aversion to Low-Probability Gains
(SAGE Publications, 2022-09-26)
Seven preregistered studies ( N = 2,890, adult participants) conducted in the field, in the lab, and online documented opportunity neglect: a tendency to reject opportunities with low probability of success even when they ...