Browsing Harvard Kennedy School by Author "Valenzuela, Ali Adam"
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Text Messages as Mobilization Tools: The Conditional Effect of Habitual Voting and Election Salience
Malhotra, Neil; Michelson, Melissa R.; Rogers, Todd T; Valenzuela, Ali Adam (Sage, 2011)Dale and Strauss’s (DS) noticeable reminder theory (NRT) of voter mobilization posits that mobilization efforts that are highly noticeable and salient to potential voters, even if impersonal, can be successful. In an ...