Browsing HKS Faculty Scholarship by Keyword "text message"
Now showing items 1-1 of 1
-
Text Messages as Mobilization Tools: The Conditional Effect of Habitual Voting and Election Salience
(Sage, 2011)Dale and Strauss’s (DS) noticeable reminder theory (NRT) of voter mobilization posits that mobilization efforts that are highly noticeable and salient to potential voters, even if impersonal, can be successful. In an ...