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dc.contributor.authorBrandt, Allan M.
dc.date.accessioned2009-10-30T19:17:22Z
dc.date.issued1996
dc.identifier.citationAllan M. Brandt. 1996. Recruiting women smokers: the engineering of consent. Journal of the American Medical Women's Association 51(1-2): 63-66.en_US
dc.identifier.issn0098-8421en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:3372908
dc.description.abstractA range of social forces contributed to the effective recruitment of women to cigarette smoking in the crucial period between 1900 and 1940. Cigarette advertisers and public relations experts recognized the significance of womens changing roles and the rising culture of consumption, and worked to create specific meanings for the cigarette to make it appeal to women. The cigarette was a flexible symbol, with a remarkably elastic set of meanings; for women, it represented rebellious independence, glamour, seduction, and sexual allure, and served as a symbol for both feminists and flappers. The industry, with the help of advertisers and public relations experts, effectively engineered consent for women as smokers. The engineering of consent has a role to play in smoking cessation, since negative meanings for the cigarette can be engineered as well.en_US
dc.description.sponsorshipHistory of Scienceen_US
dc.language.isoen_USen_US
dc.publisherAmerican Medical Women's Associationen_US
dc.relation.isversionofhttp://www.amwa-doc.org/index.cfm?objectid=5CA6874F-D567-0B25-5201E643B40B7B24en_US
dash.licenseLAA
dc.titleRecruiting Women Smokers: The Engineering of Consenten_US
dc.typeJournal Articleen_US
dc.description.versionVersion of Recorden_US
dc.relation.journalJournal of the American Medical Women's Associationen_US
dash.depositing.authorBrandt, Allan M.
dc.date.available2009-10-30T19:17:22Z
dash.contributor.affiliatedBrandt, Allan


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