Recruiting Women Smokers: The Engineering of Consent

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Recruiting Women Smokers: The Engineering of Consent

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dc.contributor.author Brandt, Allan M.
dc.date.accessioned 2009-10-30T19:17:22Z
dc.date.issued 1996
dc.identifier.citation Allan M. Brandt. 1996. Recruiting women smokers: the engineering of consent. Journal of the American Medical Women's Association 51(1-2): 63-66. en_US
dc.identifier.issn 0098-8421 en_US
dc.identifier.uri http://nrs.harvard.edu/urn-3:HUL.InstRepos:3372908
dc.description.abstract A range of social forces contributed to the effective recruitment of women to cigarette smoking in the crucial period between 1900 and 1940. Cigarette advertisers and public relations experts recognized the significance of womens changing roles and the rising culture of consumption, and worked to create specific meanings for the cigarette to make it appeal to women. The cigarette was a flexible symbol, with a remarkably elastic set of meanings; for women, it represented rebellious independence, glamour, seduction, and sexual allure, and served as a symbol for both feminists and flappers. The industry, with the help of advertisers and public relations experts, effectively engineered consent for women as smokers. The engineering of consent has a role to play in smoking cessation, since negative meanings for the cigarette can be engineered as well. en_US
dc.description.sponsorship History of Science en_US
dc.language.iso en_US en_US
dc.publisher American Medical Women's Association en_US
dc.relation.isversionof http://www.amwa-doc.org/index.cfm?objectid=5CA6874F-D567-0B25-5201E643B40B7B24 en_US
dash.license LAA
dc.title Recruiting Women Smokers: The Engineering of Consent en_US
dc.type Journal Article en_US
dc.description.version Version of Record en_US
dc.relation.journal Journal of the American Medical Women's Association en_US
dash.depositing.author Brandt, Allan M.
dc.date.available 2009-10-30T19:17:22Z

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