Implicit Stereotyping in Person Judgment.

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Implicit Stereotyping in Person Judgment.

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Title: Implicit Stereotyping in Person Judgment.
Author: Banaji, Mahzarin R.; Hardin, Curtis; Rothman, Alexander J.

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Citation: Banaji, Mahzarin R., Curtis Hardin, and Alexander J. Rothman. 1993. Implicit stereotyping in person judgment. Journal of Personality and Social Psychology 65, no. 2: 272–281. doi:10.1037/0022-3514.65.2.272.
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Abstract: Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Exp 1A). Likewise, Ss rated a male, but not a female, target as more aggressive after exposure to aggression primes compared with neutral primes (Exp 1B). Exp 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of target's dependence.
Published Version: doi:10.1037/0022-3514.65.2.272
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