dc.contributor.author | Agrawal, Siddhant | |
dc.date.accessioned | 2020-08-28T09:32:21Z | |
dash.embargo.terms | 2019-11-01 | |
dc.date.created | 2019-05 | |
dc.date.issued | 2019-10-25 | |
dc.date.submitted | 2019 | |
dc.identifier.citation | Agrawal, Siddhant. 2019. Does Integration of Bricks With Clicks Affect Online-Offline Price Dispersion?. Bachelor's thesis, Harvard College. | |
dc.identifier.uri | https://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37364613 | * |
dc.description.abstract | The technological advancements in mobile computing and augmented reality have given rise to omnichannel retailing. This paper studies the effect of increasing omnichannel- ness on online-offline price dispersion. I construct a measure of omnichannelness — omnichannel index — using detailed omnichannel data from Digital Commerce 360’s omnichannel reports. Using the omnichannel index, I find a negative association between omnichannelness of retailers and online-offline price dispersion: more omnichannel retailers present lower price differences across channels. This finding is robust across three measures of price difference — binary indicator for price difference, relative price difference, and absolute relative price difference. Among the omnichannel variables, integration features and in-store features have a negative relationship with price dispersion, while geographical variables are positively associated with price dispersion. I also find that an increase in omnichannelness is associated with increased likelihood of having synchronized sales across the channels. | |
dc.description.sponsorship | Applied Mathematics | |
dc.description.sponsorship | Applied Mathematics | |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | |
dash.license | LAA | |
dc.title | Does Integration of Bricks With Clicks Affect Online-Offline Price Dispersion? | |
dc.type | Thesis or Dissertation | |
dash.depositing.author | Agrawal, Siddhant | |
dash.embargo.until | 2019-11-01 | |
dc.date.available | 2020-08-28T09:32:21Z | |
thesis.degree.date | 2019 | |
thesis.degree.grantor | Harvard College | |
thesis.degree.grantor | Harvard College | |
thesis.degree.level | Undergraduate | |
thesis.degree.level | Undergraduate | |
thesis.degree.name | AB | |
thesis.degree.name | AB | |
dc.type.material | text | |
thesis.degree.department | Applied Mathematics | |
thesis.degree.department | Applied Mathematics | |
dash.identifier.vireo | | |
dash.author.email | siddhantagrawal5175@gmail.com | |